Octopia

Fulfillment as a service

When growth and product value are deeply intrecated.

Octopia provides B2B e-commerce and logistics solutions, helping marketplaces and merchants manage their operations at scale. As the company consolidated its services into a unified platform, the challenge was to design consistent, intuitive experiences across increasingly complex operational workflows. My role was to translate business requirements and user needs into actionable product experiences, with a particular focus on shipment tracking and order management.

Live Site

Client

Octopia

Year

2022

Role

UX Designer

Scope

UX/UI Design · User Flows · Interaction Design · Responsive Design · Design System Implementation

Location

Bordeaux, France

Project Status

Design delivered. Development in progress.

DESIGN PROBLEM

One platform. Multiple interconnected workflows.

Octopia was consolidating its fulfillment services into a unified B2B platform.

From product referencing and order management to shipment tracking, returns, invoicing and account management, the platform needed to support a wide range of complex logistics operations.

As the sole Product Designer on FaaS, I was responsible for translating functional requirements into coherent user experiences across the entire product.

The challenge was to make complex operational processes understandable and usable while working within an established design system and a predefined product roadmap.

RESULTS

End-to-end coverage

Designed user flows and interfaces across the FaaS platform’s main operational workflows.

Cross-device consistency

Adapted complex interfaces to desktop, tablet and mobile contexts.

Implementation-ready designs

Delivered detailed interfaces and interaction states within the existing design system.

USE CASE

Designing consistency across a complex B2B logistics platform

Turning fragmented operational requirements into coherent, scalable user experiences.

Challenge

Designing an entire product experience within fixed constraints.

As Octopia expanded its fulfillment offering, its platform needed to accommodate increasingly complex logistics operations.

Product requirements and priorities were defined upstream, with limited opportunities for direct user research.

My responsibility was to design usable solutions within these constraints, ensuring that each workflow remained understandable while fitting into the broader product ecosystem.

Problem

Complex operations require more than complex interfaces.

Fulfillment workflows involve numerous entities, dependencies and exceptional cases.

A single order can include multiple shipments, carriers, parcels and delivery statuses. Returns introduce additional processes, while product referencing and financial operations require entirely different interaction patterns.

The challenge was to organize this complexity without creating unnecessary cognitive load.

How might we help users navigate complex operational workflows while maintaining consistency across the entire platform?

Approach

01 — Translating business requirements into user flows

Working closely with Product Owners, I translated functional specifications into detailed user journeys and interaction flows.

This involved structuring information, defining interaction patterns and anticipating the different states users might encounter throughout each process.

02 — Making complex information actionable

Shipment tracking was one example of this challenge.

I designed an experience that provided immediate visibility into order progress while allowing users to access more detailed information about individual parcels, carriers and returns.

The interface combined a high-level overview with progressive disclosure, helping users navigate different levels of operational detail.

03 — Designing responsive experiences

Complex B2B applications present particular challenges on smaller screens.

I adapted information hierarchies and interactions across desktop, tablet and mobile, prioritizing essential information while preserving access to detailed operational data.

04 — Maintaining consistency across the platform

As the sole Product Designer on FaaS, I designed interfaces spanning multiple functional areas.

Working within Octopia’s established design system, I reused existing components and patterns to maintain consistency across tables, forms, detailed views and multi-step workflows.